PASHA, H. The Influence Of Content Marketing, Online Customer Reviews And Online Customer Ratings On Purchasing Decisions At Tiktok Shop. Indonesian Journal of Economics and Finance , [S. l.], v. 1, n. 2, 2025. Disponível em: https://ijoeince.web.id/index/index.php/IJoEince/article/view/8. Acesso em: 27 oct. 2025.